My 25-year private sector career spans positions in Public Relations, Account Services, Consumer Insights, and Strategy for global brands. With a background in anthropology and evolutionary psychology, I co-founded Wiser Insights Group to combat the problem with traditional research: statistics without real insights. We deliver behaviorally-driven analytic models to be used for strategic decision making in all types of organizations.
Ethnography is the nucleus of my work decoding the conditional nature of our actions, and I passionately seek to educate people about the role of evolution and adaptation in unconsciously influencing, and often driving, human behavior. Prosocial is a powerful vehicle to leverage in this quest.
In my free time, I read, ride my bike, and consume prohibition-era cocktails. I prefer to enjoy two of those activities with my cat, Stan Lee, though I won't disclose which two.
I consider myself a Social Justice Warrior and focus on issues faced by what I call the “chronically marginalized.” I believe improving psychological flexibility on a global scale will catalyze to increase understanding of how the mind works and unite us by recognizing various cognitive biases that affect our overall health and wellbeing thereby allowing us to acknowledge our shared experience of being human.
Rethinking our social and cultural institutions through a lens of prosociality and mindfulness can have profound implications in decreasing worldwide human suffering. We need this now more than ever, but my immediate application of Prosocial is reducing the toxicity of today’s work environments.
Free or lower rates for selected non-profits