Marcel J. Harmon, a licensed professional engineer and anthropologist, received his Ph.D. in Anthropology from the University of New Mexico. He currently co-leads the Research & Development team at BranchPattern, a building consultancy dedicated to improving life through better built environments. The primary mission of the team is to provide a research/evidence-based approach for aligning design intent with occupant and organizational needs. Over the years Marcel’s academic and professional focus have included applications of evolutionary theory to understanding past and contemporary societies and the reciprocal relationships between people and their built environments. In his current role, Marcel leads research projects designed to provide insights relative to specific client questions. He engages building occupants, gathering their stories and personal narratives, to ensure that projects better account for occupant’s wants and needs. He also quantifies the built environment’s impact on occupant productivity/performance and health, as well as the occupant’s impact on building performance. Marcel uses this understanding to inform on the process from early programming through post occupancy evaluations, and encourage longer term, prosocial decision making during the design/construction process.