Lori Wiser is an accomplished senior executive whose career spans positions in Public Relations, Account Services, Consumer Insights, and Strategy, working on global brands such as McDonald's, Verizon, and Volkswagen.
Ms. Wiser's behaviorally-driven strategic approach leverages the social sciences including: ethnography, evolutionary psychology, anthropology, symbolism, and behavioral economics to build analytic models. Her work has helped win industry awards, such as a Silver Anvil and a Gold Effie.
Companies are great at evaluating skills but inconsistent at evaluating temperament due to unconscious bias. These biases are, in part, a natural outcome of the human species evolving in small, homogenous groups. But new tools can help us overcome our innate biases to achieve cultural change.