Andy Norman is the award-winning author of Mental Immunity: Infectious Ideas, Mind-Parasites, and the Search for a Better Way to Think. His work has appeared in Scientific American, Psychology Today, Psychiatric Times, Skeptic, Free Inquiry, and The Humanist. He has appeared on NPR, The Joe Rogan Experience, and the BBC’s Naked Scientist. His research illuminates the workings of the mind’s immune system. He champions the emerging science of mental immunity as the antidote to disinformation, propaganda, hate, and division. He is the founder of the Cognitive Immunology Research Collaborative (CIRCE), a global institute dedicated to combatting disinformation. As a principal of Infodemic Solutions, he helps client organizations develop immunity to problematic ideas.
You don’t need much in the way of normative assumptions to convert facts into values. Consider the assertion: "All else being equal, more wellbeing is better than less." Who could object? It’s all but definitionally true.